Sander Hermsen

Sander Hermsen is a behavioural scientist and designer. He performs fundamental and applied research into digital solutions to support people in healthy behaviour change. His work uses a range of methodologies – from research through design and action research to applied and fundamental behavioural scientific research – and concerns the efficacy of designed artefacts (such as services, campaigns, products, and visual and interactive designs) and especially technological interventions in supporting people in sustainable healthy behaviour change. Another interest is supporting creative and healthcare professionals, as well as scientists from other fields, in using insights from the behavioural sciences to inform their work.