Hayo de Feijter
Over the last decade and a half Hayo has been involved in sustainable agriculture in Africa. Initially focussing on energy crops used as feedstocks for aviation the industry. As head of feedstock at SkyNRG he set-up a smallholder program for growers in South Africa. Later on he worked as managing director at Sunchem which under his management has been recognised by the World Economic Forum as a leader in Biofuels. He’s worked and lived in Tanzania and has seen the agronomic potential of East-Africa and the need for lasting businesses. Whilst having a coffee with a friend on the matter of sustainable sourcing it was brought to his attention that cashew nuts were sourced unstainable and part of the harvest weren’t sold because they are broken. The seed for Johnny Cashew was planted. Now fully committed to eradicate the extra food- miles and positioning Johnny Cashew as the sustainable market maker for Cashew, ALL cashew, he’s waking up consumers to a generally unknown story.